• Lacy Starling

#215: When the Well Runs Dry

After 30 days off, I'm trying to get back in the swing of writing regularly again....and it's been a challenge. I write in batches, so this morning, I'm working on cranking out five blogs, something that normally takes me about 90 minutes, including the time to find images, and format the content for my blog page, LinkedIn and Twitter.


Today, I've been working for 90 minutes and I've only gotten three written, and they weren't very good. (I'm not letting perfect be the enemy of good, though—they are still getting published.) Not only am I not writing (or typing) particularly well, I'm out of ideas. I'm facing a serious case of writer's block, something that doesn't often happen to me.


And when writer's block happens (brace yourself for some free advice here), it simply means the well is dry. I spent the last week on vacation, not thinking about or working on anything business-related. I took some business books with me, and I had my laptop in case inspiration struck, but I honestly just hiked and napped and read memoirs and fiction and turned my brain right off.


It was heaven, but it also left me without a ton of material to create content around. (Unless y'all are interested in some book recommendations. I have some good ones!) So now it's time to get serious, dig back into my collection of business books, start having sales and strategy conversations again, and refill that well of ideas.


And in the meantime, here's a writing hack for y'all: if you can't think of something to write about...write about how you can't think of anything to write about. Follow me for more great writing tips.

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